PSALM 139:13

Knitted Co. is not just another company. 

The four letters, KNTD, beyond a simple abbreviation of the word knitted, represent a countercultural view of intrinsic value, a security of true identity, and the unconditional love of Christ.

 

Psalms 139:13 states, "For you formed my inward parts; you knitted me together in my mother's womb."

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Knitted Co. is more than just a store offering quality clothing embroidered with four letters; it is a movement and an asset to a cultural revolution that shouts the truth of God against the common lie that value must be attained. This includes ever-creeping thoughts like "you aren’t good enough," "you must be like everyone else," "you have no value by yourself," and so many more. Knitted serves as a reminder and a conversation starter that reminds each individual how he or she is incredibly loved and treasured by the King.

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Knitted Co. and the letters KNTD are seen as a vessel of spreading the love of Christ. It communicates that, despite what the world displays, ALL have value solely because the Creator of the universe knit together the inmost being of each one of His children (Psalm 139). God does not randomly piece his children together. He intricately created each person to be different from everyone else. Therefore, no one is better than someone else and no one is valued more or less. God cares about YOU and loves YOU so much that He meticulously and uniquely crafted YOU. To reflect this profound truth, every product is unique: each item has its very own small scrap of fabric stitched to the back collar, so just look for yourself!

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Knitted Co. is a store where products can be bought and repped simply because they look cool (at least we think so); however, more importantly, a simple product is further transformed into a tool, a conversation starter, and ultimately as a  gateway into sharing the love of Christ.  Purchasing an individual piece from Knitted Co. is an efficient and stylish way to invest in a mission whose ultimate purpose is to share the love of Christ!!!